PORTFOLIO

Here’s what it looks like when we Partner To Elevate.

Maureen was a pleasure to work with. She is someone you can count on. She is also very conscientious of her work. Maureen is organized, detailed, and able to keep things on track. In addition to her VA duties, Maureen took the time to learn video editing and has done an outstanding job! Anyone would be lucky to have her.

CEO/Founder

ADMINISTRATIVE AND EXECUTIVE VIRTUAL ASSISTANCE

With over 2 years of experience in administrative and executive assistance and 6 years in the financial services industry, I help business owners and executives stay focused on what moves their business forward. Through organized systems, strategic support, and reliable execution, I serve as a pro-active partner who is working behind the scenes to elevate your operations and free up your time for growth.

CRM and database management using Exelare by organizing leads, updating client records, and maintaining accurate contact pipelines.
Lead tracking and follow-up support to keep the CEO focused on high-level priorities.
Task scheduling and calendar coordination for the CEO.
Researching contacts in LinkedIn and verifying contact information using tools like SalesQL, Reply.io, Hunter.io, and RocketReach.

Creating and updating SOPs to document internal processes and ensure workflow consistency using OneNote and Notion.

BUSINESS PROCES AUTOMATION

With certifications in AI and automation from Product Camps, I bring a strategic edge to business process automation. I’ve worked on projects that streamline content writing and web scraping which help save hours per week.

Blog writing automation using ChatGPT and Zapier

Blog writing automation using ChatGPT and Make

Job scraping automation using Apify and Make

SOCIAL MEDIA MANAGEMENT AND STRATEGY

Social Media Management & Strategy for GSD Films & Stills

I’ve helped the brand grow its presence and sales through strategy-driven execution. I conducted a social media audit, did market and competitive research, gave tailored recommendations, built the brand kit and logo, and rolled out a consistent content strategy across it’s Instagram, Facebook, and YouTube profiles.

The business owner’s primary goal was to grow the Facebook page, while Instagram and YouTube were set up to serve as online portfolios.

Social Media Images

YouTube and Facebook Video Thumbnail

Facebook and Instagram Post Images

Social Media Caption

Social Media Specialist for a boutique talent acquisition agency in the U.S.

As a virtual administrative assistant, I also lead the content creation efforts for this agency’s website, LinkedIn, and YouTube platforms. I design scroll-stopping visuals and videos tailored to engage two key audiences: Accounting and finance professionals and hiring managers looking to fill them, specifically in the Greater Phoenix Area.

The CEO’s goal isn’t to go viral, but to share helpful, informative content that builds the company’s trust and expertise and ensures it reaches the right local audience in the Greater Phoenix Area.

Social Media Images

LinkedIn Posts Graphics

LinkedIn Carousel Posts

Branded Visuals for LinkedIn Profile

Interview Series Support and Content Creation

I helped the company launch and manage a 21-episode interview series, from content to visuals. My responsibilities included:

Writing and editing the newsletter and blog content using AI and refining it in the company’s brand voice.
Editing the video interviews with engaging and on-brand graphics.
Designing custom thumbnails and the official logo for the series.
Cross-posting each episode on both LinkedIn newsletters and YouTube for wider reach.
Ensured that each post followed YouTube and LinkedIn best practices to reach the intended audience of accounting professionals.

Interview Series Thumbnails

Interview Series Video

YouTube, Newsletter, and Blog Content

YouTube Videos and Shorts Aligned with Company Branding

ON-PAGE SEO, OFF-PAGE SEO, AND WEB CONTENT WRITING

I have practical skills in SEO with a foundation I built through formal training and hands-on experience. I completed a course with SEO Training Philippines, the most comprehensive SEO program in the country, along with their apprenticeship program.

Strategic Blog Writing Using AI, SEO Tools, and WordPress Integration

I created blog content using AI writing tools combined with keyword research and automation for efficient publishing. My process includes:

Researching keywords using Keyword Surfer and MozBar to guide content topics and structure
Writing and optimizing articles with NeuronWriter and Surfer SEO based on real-time SEO data
Editing AI-generated drafts to ensure they’re aligned with the brand tone.
Integrating NeuronWriter and Surfer SEO with WordPress to streamline publishing and reduce manual work
Using Rank Math within WordPress to apply SEO metadata, schema, and improve on-page optimization

This setup helped me write and publish search engine-optimized blog content faster, with consistent quality and alignment to the brand’s content goals.

Website Creation and Local SEO for a Photography and Videography Company

I helped a photography and videography business establish a local presence through a complete website build and local SEO setup. This was launched on January 2025. My contributions included:

Designed and built the website with the company’s brand, optimized pages, and mobile responsiveness.
Writing SEO-optimized copy to target local keywords relevant to their niche.
Setting up and optimizing the Google Business Profile for better local visibility and search/map rankings.
Applying on-page SEO best practices to improve discoverability.
Creating and maintaining the online gallery that showcases the business’s work.
Regularly updating the website content to reflect recent projects.

I continued to manage the site’s content to ensure it highlights the business’s work and supports its credibility, visibility, and lead generation efforts in the local area.

Google Analytics (Website & Local SEO Results – Last 90 Days)

16% of sessions from organic search with a high engagement rate (75.23%).
65% of traffic from organic social, mostly on Facebook.
Online gallery is the 2nd most viewed page (15.4% of total views).
Increased gallery views by linking it in captions and comments on Facebook social posts.
486 active users, 99% of them new visitors.
Top audience location is Cagayan de Oro which is aligned with local SEO targeting.

Google Search Console Results – Last 90 Days

76 total clicks from Google Search.
1.4K impressions with a strong 5.4% average CTR.
Pages ranking on page 1–2 for local search terms.
Homepage ranking at position 7.3.
Gallery and service pages are indexed and gaining clicks.
High-performing page: Prenup shoot locations in CDO with 7% CTR
Optimized titles and descriptions are effectively attracting traffic
Great performance for a newly launched site and strong early traction in local SEO.

GENERAL SKILLS

Advanced English Communication
I have C2-level proficiency in both writing and speaking. I studied at a top private university in the Philippines from pre-school through my MBA, where I was immersed in an academic environment with rigorous English requirements. This gave me a strong foundation in professional writing, speaking, and presentation.

AI & Productivity Tools Proficiency
I’m proficient in AI tools and productivity platforms to use them in automating tasks, streamlining workflows, and increasing efficiency.

Trend Awareness & Research Skills
I stay updated on the latest AI, SEO, social media, and digital marketing trends by following industry newsletters, blogs, and reports. This helped me adapt quickly and provide relevant support to my clients.

Creative & Strategic Thinking
I’m proactive and think beyond templates. I offer customized solutions that align with client goals.

Integrity and Professionalism
Having worked in the financial services industry for 6 years, I bring responsibility, confidentiality, and ethical decision-making to my work and projects. I value accuracy, trust, and long-term relationships with the people I work with.